a) What is the feeling you wanted your gum
package to portray? How did you achieve this?
I wanted the gum package to give off a very cool and calm, yet slightly intense feeling. I achieved this with the background which was composed of cool colours and a design that didn’t have any sharp edges, and the text which was titled FREEZE in big bold letters to add that slight intensity.
b) Who are you targeting your gum to? How did
you achieve this?
I’m targeting my gum to teens and yuonger adults in their early twenties. This was easy because of the design and the name (FREEZE). I didn’t name it “Hello Kitty” and put a bunch of pink flowers and hearts on it. Rather I used a more sophisticated background and fonts with a little intensity to give it that mature vibe
c) What area in your design did you use Photoshop?
The title (FREEZE) and the slogan (Freeze your senses) were done in photoshop. Outer glow, Inner glow, and Wind were used to give it that effect
d) More marks are given to designs that are
custom created and not just taken from free
vectors or free stock photography. What part of your gum
package did you custom design?
Only the text




